Serà Fine Silk: Grand Opening

October 27, 2021

On Friday October 22nd we announced the official opening of our first Serà Fine Silk store located in the heart of Brera, Milano! For the main event we celebrated with live jazz music and toasts using vintage crystal glasses all while surrounded by dear friends.

Live Jazz store Opening - sera fine silk

Special Guests

A few special people in attendance include designer Francesco Sartoria, the infamously elegant Italo Manca, influencers Fabio Attanasio and Andrea Patumi, and Drew Laidlaw Here from the well known men’s fashion editorial and shop, The Rake.

New Collection Presentation

During our opening ceremony we debuted our silk pyjama set collection that shows you how to live a luxury lifestyle even while lounging at home. Our new arrivals also include a collection of wool, cashmere and silk scarves featuring beautiful fall colors guaranteed to be the perfect addition to your autumn season wardrobe.

Ciao Milano

As you may have guessed, our store features dark blue walls and accents in a stunning gold colour. It is complete with a beautiful silk wall where you can find our made in Italy menswear accessories. Filled with breathtaking silk art and an elegant seating area, our new shop is the perfect place for the gentlemen.