On Friday October 22nd we announced the official opening of our first Serà Fine Silk store located in the heart of Brera, Milano! For the main event we celebrated with live jazz music and toasts using vintage crystal glasses all while surrounded by dear friends. 


sera fine silk store OpeningLive Jazz store Opening - sera fine silk 
Sera Fine Silk Opening Store Event

Special Guests

A few special people in attendance include designer Francesco Sartoria, the infamously elegant Italo Manca, influencers Fabio Attanasio and Andrea Patumi, and Drew Laidlaw Here from the well known men’s fashion editorial and shop, The Rake.


Italo Manca - sera fine silkThe Fuffologist - sera fine silk 

New Collection Presentation

During our opening ceremony we debuted our silk pyjama set collection that shows you how to live a luxury lifestyle even while lounging at home. Our new arrivals also include a collection of wool, cashmere and silk scarves featuring beautiful fall colors guaranteed to be the perfect addition to your autumn season wardrobe.  


Silk Pajamas - sera fine silk
Italian Silk Scarves - sera fine silk


Ciao Milano

As you may have guessed, our store features dark blue walls and accents in a stunning gold colour. It is complete with a beautiful silk wall where you can find our made in Italy menswear accessories. Filled with breathtaking silk art and an elegant seating area, our new shop is the perfect place for the gentlemen.


sera fine silk store openingFrancesca Sera Fine Silk Founder


Plan a visit and say “Ciao!” at Via Palermo 18, Milano near Moscova. We can’t wait to see you.



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October 27, 2021 — Jorge Andres Truffa Giachet

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