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Pitti Uomo 100: Back in Florence!

Pitti Uomo 100: Back in Florence!

 

PITTI 100: BACK IN FLORENCE

We have always loved the warm atmosphere of Pitti, where brands, buyers and stylish gentlemen gather each year to share an experience of style that is different each edition.
 After what feels like a long time since the last edition in person, this Pitti100 holds it all in the title: a finishing line and a new start at the same time. 
 
serà fine silk - pitti100serà fine silk pitti 100serà fine silk pitti 100
 In the middle:  Daniele Biagioli, Giorgio Giangliuio, Simone Gismondi and Francesca Serafin
 
This was one of the very first big events in the fashion industry held in presence since the beginning of the pandemic and it was so nice to be there in its 100th edition of Pitti Uomo.
Of course, we would never miss such an edition, and once again we were in beautiful Fortezza da basso, Florence, from June 30th to July 2nd to enjoy this extraordinary edition.
Shorter than usual but always so charming. As we expected, it did not disappoint us: we saw great looks, talk with amazing human beings, met new customers and caught up with the old ones.
 
serà fine silk - pitti 100serà fine silk - pitti 100serà fine silk - francesca serafin with the rake
Above: Carlos Dominguez, Giorgio Giangiulio, Giuseppe La Spina, Marco Lunardon, Drew Laidlaw Hoare and Francesca Serafin
 
Our photographer Andrea Natali captured some of the best looks from #pittipeople and of course we were so proud of seeing our own #serapittisquad of cool gentlemen wearing Serà Fine Silk accessories.

  

AN EYE FOR POCKET SQUARES

This edition our favourite gents really rocked our silk pocket squares, find our some of the best looks
 
 Serà fine silk Leather Barolo pocket square
Above: Giorgio Giangiulio with our LEATHER BAROLO POCKET SQUARE (photo: Andrea Natali)

 

serà fine silk Pitti100 - Franco Mazzetti with Chianti pocket square serà fine silk Pitti100 - Christopher Östlund from Plaza Uomo with Firenze pocket square
 
 
On the left: Franco Mazzetti with our WILD STRAWBERRY CHANTI POCKET SQUARE (photo: Andrea Natali), Christopher Östlund from Plaza Uomo with out FIRENZE POCKET SQUARE 

 

  
serà fine silk Opera Aida pocket square
Above: Giorgio Giangiulio with our AIDA POCKET SQUARE (photo: Andrea Natali)

 

 
 serà fine silk pitti 100 giuseppe la spinaserà fine silk - pitti 100 giuseppe la spina with Verona Pocket squareserà fine silk - pitti 100 giuseppe la spina with Verona Pocket square
 
serà fine silk Verona pocket square  
Above: Giuseppe La Spina with VERONA POCKET SQUARE (photo: Andrea Natali)

 

  

 #PITTIPEOPLE

 serà fine silk - pitti 100serà fine silk - pitti 100serà fine silk - pitti 100

 

 

  serà fine silk - pitti 100serà fine silk - pitti 100serà fine silk - pitti 100
 
 

SEE YOU SOON FLORENCE!

 
We would like to thank all our friends and customers, current and new, for being there!
Whether you came to say hi or you could not reach us in Florence this time but supported us from a distance, we are looking forward to the next edition already!
 
 
serà fine silk - francesca serafin and carlos domord in pitti 100serà fine silk Florence pitti 100serà fine silk in Pitti 100 - Francesca Serafin and Fabio attanasio
 
  
SERà FINE SILK PITTI 100 EVENT
Goodbye Florence!
  
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