Serà x House of Negroni - Limited Edition

Serà x House of Negroni – Limited Edition Collection

The Serà x House of Negroni Limited Edition Collection is a celebration of Italian craftsmanship, timeless elegance, and aperitivo culture. Created exclusively for this collaboration, each design has been entirely hand-drawn and inspired by the iconic Negroni cocktail, combining Art Nouveau influences, floral decorations, citrus motifs, and refined decorative details. The result is a series of silk accessories that blend storytelling, artistry, and Italian style into truly collectible pieces.

Designed and Crafted in Italy with Como silk

Every accessory in the collection is crafted in Como, Italy, using premium silk sourced from one of the world's most renowned silk districts. From the richness of the colours to the precision of the printing, each detail reflects the excellence of traditional Italian manufacturing. The scarves and pocket squares are finished with hand-rolled edges, a hallmark of artisanal craftsmanship that requires skill, patience, and attention to detail.

For Him, For Her, For Summer

Designed to be worn and enjoyed by both men and women, these versatile silk accessories bring character and sophistication to any wardrobe. The pocket square adds a distinctive touch to tailoring and summer jackets, while the silk scarf can be styled around the neck, over the shoulders, as a headscarf, or tied to a handbag. Lightweight, breathable, and effortlessly elegant, they are perfect companions for the warmer months and beyond.