Serà Privé: our exclusive loyalty program

At Serà Fine Silk, loyalty is not just rewarded, it is recognized.

Serà Privé is our exclusive loyalty program designed to offer access, privileges, and refined rewards to those who return to us over time. A more personal way to experience our world of Made in Italy silk accessories, craftsmanship, and attention to detail.

How does it work?

1. Access your account

Create your account or log in to your Serà Fine Silk profile through the “Loyalty Program” button available at the bottom left of every page.

2. Collect points

Every purchase brings you closer to your next reward. 2€ spent = 1 Serà Point

You can also earn points through additional actions designed to engage with the brand.

3. Unlock your rewards

Redeem your points for a selection of exclusive benefits.

From curated discounts to special privileges, your points translate into meaningful rewards across our collections.

How to earn points?

Earning points is simple: every interaction with the brand matters, starting from your purchases, with a base earning of 1 Serà Point for every 2€ spent.

Additional ways to earn:

Create an account: +10 points
Follow us on Instagram: +10 points
Refer a friend: +25 points when they complete their first order

Each interaction brings you closer to your next reward, while becoming part of the Serà Fine Silk world.

You can always join the program by clicking on the widget at the left bottom of the webiste page you are navigating.

How to redeem your points?

Your points can be converted into exclusive rewards:

150 points → €15 reward on selected categories (pajamas & robes, slippers, and swimwear)
200 points → €15 off orders over €150
350 points → €30 off orders over €250

Once redeemed, you will receive a personal coupon code to use at checkout.

Invite a Friend

Sharing Serà Privé makes the experience even more rewarding. A simple gesture that turns into a shared privilege.

Invite a friend to discover Serà Fine Silk and:

You receive +25 points when they place their first order
Your friend receives €15 off their first purchase over €90

Frequently Asked Questions

How can I join Serà Privé Rewards?

Create an account on the Serà Fine Silk website. You will automatically join the program and receive your welcome points.

How can I earn points?

You can earn points by shopping on our website, creating an account, following us on Instagram, and referring friends to Serà Fine Silk.

How can I redeem my points?

Points are redeemed through your account in the form of coupon codes. Once generated, simply apply the code at checkout to receive your reward.

Can I use more than one reward at the same time?

No, only one reward can be used per order.

When are points added to my account?

Points from purchases are added once the order is completed. Points from actions such as sign-up or social follow are credited immediately.

Can I earn points by referring friends?

Yes. When your referred friend places their first order, you receive points and they receive a discount on their purchase.

Can I transfer my points to someone else?

No, points are personal and linked to your Serà Fine Silk account.

Terms & Conditions

Points are calculated based on the final amount paid, excluding shipping costs and discounts.
Points are deducted from your balance when redeemed.
Rewards cannot be combined with other discount codes or promotions.
Points can be earned and redeemed on regular Serà Fine Silk products only.
Points have no expiration under the current plan.
Rewards are issued as coupon codes and must be used at checkout.
Serà Fine Silk reserves the right to modify the program at any time.