Pitti Uomo 2025: Pitti Bikes

Serà Fine Silk At Pitti Uomo June 2025: Where the Best of Italian Craftsmanship was on Display

This June, we had the pleasure of returning to Florence for Pitti Immagine Uomo 2025, bringing with us not only our latest luxury silk accessories, but also our enduring commitment to quiet luxury, timeless style, and authentic Italian craftsmanship. Amid a vibrant landscape of bold experimentation and contemporary tailoring, Serà Fine Silk stood for something enduring: the art of refined accessories, handcrafted in Como using the world’s finest silks, and rooted in the proud heritage of Made in Italy excellence.

Above: Erik Mannby wearing our Take Your Broken Heart Into Art – White Silk Bandana — a nod to expressive menswear, artisan quality, and Italian craftsmanship — enjoying Pitti Uomo 108 alongside his friend Andreas Klow.

Above: Take Your Broken Heart Into Art – White Silk Bandana

At Pitti Uomo 108, where heritage meets innovation, we proudly showcased our core philosophy: that elegance lives in the details. Whether it’s a perfectly folded silk pocket square, a softly draped silk scarf, or a handmade bandana, our accessories are created to speak quietly—but leave a lasting impression. Each piece is designed to feel personal, reflect tradition, and offer timeless style in a fast-paced world.

New Collections for 2025: Showcasing Italian Craftsmanship

Under this year’s theme of Pitti Bikes, movement wasn’t just a trend—it was a mindset. The theme invited us to explore the balance between tradition and innovation, individuality and connection, speed and intention—values that perfectly reflect our vision at Serà Fine Silk.

In this spirit, we introduced our Puglia Collection: a tribute to the warmth, color, and rhythm of southern Italy. Inspired by the relaxed elegance of the Mediterranean lifestyle, each silk pocket square in the collection features bold tones, expressive patterns, and a narrative rooted in artisanal silk design. Puglia is about presence, color, and character—a statement in motion, just like the bikes that inspired this year’s theme.

Above: Andy Poupart in our new Ostuni Puglia Pocket Square, paired perfectly with a light pink suit and our Pitti Uomo booth display of the new Puglia collection.

Above: Above: The Vermentino Silk Pocket Square Collection on display at our Pitti Uomo 2025 booth — a vibrant showcase of Italian craftsmanship, Made in Italy elegance, and artisan silk accessories inspired by the Mediterranean.

Also making its debut was our Vermentino Collection, a vibrant evolution of our signature silk pocket squares. Drawing inspiration from the sunlit Italian coastline and the crisp freshness of a glass of Vermentino wine, the collection celebrates both the richness of Mediterranean color and the refinement of Como-made silk. Each pocket square is designed for the modern gentleman on the move, reflecting a lifestyle that values craftsmanship, expression, and elegance.

Above: Marius Müller and Burkhard Dietrich seen at Pitti Uomo 2025 wearing pieces from our new Mediterranean Pocket Square Collection—a celebration of Italian craftsmanship, Made in Italy luxury, and the vibrant spirit of artisan silk accessories.

New Collections for 2025: Celebrating Italian Elegance

At Pitti Uomo 108, our Vermentino and Puglia Serà Fine Silk’s was just the beginning. Also showcasing our luxurious silk ties, ascots, swimwear, and bandanas, suspenders, and bow ties—each one handcrafted to reflect the excellence of Made in Italy.

Above: A display of our extensive silk tie collections—featuring unique patterns—all handcrafted in Italy with timeless elegance.

Our silk ties stood out with unique patterns—from minimal classics to bold, intricate designs—that bring sophistication and versatility to any wardrobe. For those looking for elevated alternatives, our silk ascots offered relaxed refinement and subtle flair.

Silk swimwear combined artisanal quality with eye-catching designs, offering comfort, elegance, and craftsmanship even at the beach or poolside. Meanwhile, our Italian handmade bandanas—crafted from the finest silk—celebrated personality, expression, and the art of thoughtful dressing.

Above: The Dons Club wearing our Serà Fine Silk x WM Brown Red Cotton & Silk Bandana at the WM Brown party during Pitti Uomo 108

Style in Motion: Influencers at Pitti Uomo 2025

At the Fortezza da Basso—where fashion moved in every sense—we were proud to see Serà Fine Silk worn by some of the most influential voices in contemporary menswear. Style icons like Marius Müller, Burkhard Dietrich, Shaun Birley, Fabio Attanasio, Erik Mannby, Andreas Klow, Andy Poupart, Mallik Kam, Anton Masko, and Amer Ejjeh all brought our pieces to life with individuality and flair.

Above: Andreas Klow embracing the Pitti Bikes spirit and the joy of cycling in style in our It’s a Beautiful Day to Leave Me Alone – Orange Silk Bandana, Shaun Birley in our Elleboro Silk Pocket Square, and Fabio Attanasio in our Violet Chianti Silk Pocket Square

Brown Silk Tie & Elleboro Pocket Square Set Serà Fine Silk

Violet Chianti Silk Pocket Square Serà Fine Silk

Above: I t’s a Beautiful Day to Leave Me Alone – Orange Silk Bandana, Elleboro Silk Pocket Square, and Violet Chianti Silk Pocket Square

Seeing our silk pocket squares, Italian neckties, luxury suspenders, and stylish bandanas worn by such tastemakers reaffirmed what we believe: true style is about detail, character, and craftsmanship—qualities that define Serà Fine Silk.

Above: Mallik Kam in our Vanilla Ripasso Pocket Square, and Amer Ejjeh in our Rhubarb Franciacorta Pocket Square

Above: Self-Tie Silk Satin Bow Tie in Black, Vanilla Ripasso Pocket Square, Rhubarb Franciacorta Pocket Square

Evening Elegance: Serà Fine Silk After Dark at Pitti Uomo

As the sun set over Florence, Pitti Uomo 108 came alive at exclusive evening events hosted by Plaza Uomo and WM Brown. These gatherings offered the perfect stage for Serà Fine Silk’s eveningwear accessories to shine—from classic self-tie bow ties to richly textured pocket squares and expressive bandanas. Whether styled undone for a relaxed finish or paired with a formal jacket, our silk accessories moved seamlessly from day to night.

Above: Spotted at the WM Brown event during Pitti Uomo 2025 — Anton Masko in our Black Self-Tie Silk Bow Tie, styled undone for a relaxed yet refined look, and Erik Mannby wearing our Black Moiré Self-Tie Butterfly Bow Tie. A perfect showcase of Serà Fine Silk’s Made in Italy craftsmanship and modern evening elegance

Black Moiré Self-Tie Butterfly Bow Tie Serà Fine Silk

Above: Black Self-Tie Silk Bow Tie, Black Moiré Self-Tie Butterfly Bow Tie.

Experience Serà Fine Silk: Where Italian Craftsmanship Meets Modern Style

As Pitti Uomo 2025 comes to a close, we reflect with pride on a week that celebrated the best in luxury menswear, innovation, and the enduring beauty of Italian craftsmanship. Our collections—anchored in tradition and elevated by modern design—represent more than fashion: they reflect identity, intention, and refined self-expression.

At Serà Fine Silk, we remain dedicated to crafting accessories that blend heritage, quality, and contemporary elegance—offering modern men a way to express themselves through timeless pieces designed to last.

Thank you for sharing in this journey of style, creativity, and craftsmanship with us. This is Serà Fine Silk: where Italian tradition meets modern confidence.

See you in January 2026 Pitti Uomo!

June 26, 2025 — Antonia Jandrijević

Tags: EVENTS

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