Nothing like another Pitti in the books!

The event of the season for brands to showcase their newest styles, buyers to scout the coming trends, and influencers to strut their favorite labels. From every corner of the world, the distinguished designers, entrepreneurs, bloggers, and enthusiasts gather in one place for the most important week in men's fashion.

pitti uomo - sera fine silk pitti uomo - sera fine silk
pitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silk

While in Florence, no one can help but indulge themselves in the fashion-filled events, networking, and sightseeing in this beautiful city.

There is something so special that takes place every six months at Pitti Immagine Uomo. This seasons theme, The Pitti Special Click, was inspired by the energy that circulates throughout this week and that suddenly finds a direction. 

pitti uomo - sera fine silk pitti uomo - sera fine silk pitti uomo - sera fine silk

 

Agostino Poletto, the general manager of Pitti Immagine says, “At Pitti Uomo the things to do and to see, the news and the collections on display, the events and special guests will be many more than in any other edition. All just a click away: words and images to find, collect and process with the touch of a button.”

 
pitti uomo - sera fine silk pitti uomo - sera fine silk pitti uomo - sera fine silk
  pitti uomo - sera fine silk

At Pitti 96, Sera’ Fine Silk showcased our Spring Summer 2020 collections at our booth located in Padiglione Centrale. As always, capturing the essence of the beautiful country of Italy is our motivation behind each and every Sera’ Fine silk product.

 
This SS20 collection is inspired by the Italian Opera, which plays a significant role in the rich history and art of our beautiful country. Originating in Italy around the 1600s, the Opera continues to remind us of our deep roots and the love we all share for our country. To capture this, we used rich colors and delicate designs in the details of each silk piece.
linen pocket squares - sera fine silk

 

Year after year we continue to fall more in love with Pitti. From meeting new clients and rekindling with old, Pitti has had a huge impact on the company we have grown to be and continue to grow into.


Italian silk ties - sera fine silk silk scarf in collaboration with the fuffologist - sera fine silk  

(Right Picture: @wei-koh the founder of The Rake)

pitti uomo - sera fine silk
(@francyserafin with the founders of The Rake, @wei_koh_revolution and @princegaspolino)
 
silk scarf in collaboration with the fuffologist - sera fine silk pitti uomo - sera fine silk
(Left Picture: @francyserafin with @blakescott / Right Picture @shaunbirley)
 

This year at the Plaza Uomo International celebration, we were pleasantly surprised to see on display the cover of the Plaza Magazine with Giorgio Giangiulio wearing both our tie and pocket square!

plaza magazine - sera fine silk plaza magazine - sera fine silk

In addition, on the first night of this week’s festivities, an important dinner was held by Omega and The Rake for some of the most well-known names in menswear. We were so fortunate to be one of the sponsors for this awesome event!

 

pitti uomo - sera fine silk

Nothing inspires us more than when we see many of our Sera Pitti Squad, sporting their favorite Sera Fine Silk accessories. Our photographer, Andrea Natali, captured some of the best street style looks flaunted during Pitti Uomo 96.

 
vanilla ripasso silk pocket square - sera fine silk Italian Silk suspenders - sera fine silk
 
grenadine silk ties - sera fine silk grenadine silk ties - sera fine silk
(@carlos_domord wearing our Cream Grenadine Silk Tie)
olive green zig zag v point knitted tie - sera fine silk olive green zig zag v point knitted silk tie - sera fine silk
(@thefilodapper wearing our Olive Green zig zag V point Knitted Tie)
vanilla chianti silk pocket square - sera fine silk vanilla chianti silk pocket square - sera fine silk
(@kieranwang wearing our Vanilla Chianti Pocket Square)
 
As Pitti Uomo 96 comes to a close, we would like to give thanks to all our loyal dapper men, supporters, our current and our new customers for doing business with us and believing in us along the process.
 
 pear prosecco green silk pocket square - sera fine silk pear prosecco green silk pocket square - sera fine silk
(@alistairguy wearing our Pear Prosecco Pocket Square)
blueberry amarone silk pocket square - sera fine silk Blueberry Amarone Silk Pocket Square - Sera Fine Silk
(@shaunbirley wearing our Blueberry Amarone Pocket Square)
licorice amarone red silk pocket square - sera fine silk Licorice Amarone red silk pocket square - sera fine silk
(@niccolòzaffarano wearing our Licorice Amarone Pocket Square)
italian silk ties - sera fine silk  italian silk ties - sera fine silk

(@thefilodapper wearing our Brown with Diamond Silk Tie)
  Italian Silk Ties - Sera Fine Silk   
(@mathiaslefevre with our Brown Paisley pattern Silk Tie)

We look forward to showing you our FW19 collection at Pitti Immagine Uomo 97!

pitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silkpitti uomo - sera fine silk 

pitti uomo - sera fine silkpitti uomo - sera fine silk
pitti uomo - sera fine silkpitti uomo - sera fine silk
pitti uomo - sera fine silkpitti uomo - sera fine silk
pitti uomo - sera fine silkpitti uomo - sera fine silk
June 27, 2019 — Andrea Severino
Tags: PITTI

Leave a comment

Please note: comments must be approved before they are published.