Chicago: Men’s Apparel Showcase

Chicago, 5-7 February 2023

Serà Fine Silk showed all the new collections February 5-7th in Chicago Collective for the second time, after the success of the first participation in August 2022. For those who do not know it, Chicago Collective is the biggest menswear USA show and hosts over 400 brands. Once more, it was a wonderful experience to come in contact with new clients and see again regular ones and be part of such an important event in menswear fashion.



One of the highlights of this edition are our silk pocket squares, with the launch of the new collection "Winter Flowers", inspired and named after the colours and scents of the Italian countryside during Winter season. The Winter Collection was previewed in Chicago Collective and earlier in Pitti Uomo, and will be released in September 2023.

Being one of our most important products, naturally we also displayed the rest of our pocket squares collections: a range of over 80 colourful best-sellerers entirely Made in Italy with hand-rolled edges.

Going from one pattern to the other, clients and buyers could follow Serà personal tale about Made in Italy through the silk with all POCKET SQUARES COLLECTIONS.



Bow Ties, Cummerbunds and Suspenders are often key pieces of elegance and refinement and could not be missing from our stand.

In addition, we believe customized and personal are bound to be the new luxury: for this reason, we offered a wide range of fabrics, including silk satins or velvets, to choose from and let clients tailor the details of the accessory they are looking for and even create matchable sets of different accessories.

We also presented our new socks collections, featuring 100% silk socks that are perfect to complete the tuxedo look, but also the more classic models in cotton or wool.



Chicago is know as the windy city for good reason so of course we had to bring our warmest scarves! Available in different colors is our SCARVES COLLECTION with one side in 100% silk, printed with Serà signature patterns, and the other in 100% soft cashmere, making them sophisticated and versatile.



The tie is probably the most classic accessory of menswear, and yet each season it can reinvent itself and become the perfect match for a look.

Once again, we presented our bestseller patterns and added many new ones, adding novelty to our offer with the wide choice of prints.



Chicago Collective is always a wonderful experience, one that gave us a foothold in a global scenario from the first moment. For this, we also wish to thank ICE Agency that supports Italian companies in the internationalization process and that this year also gave us the chance to take part in the event held in the evocative location of Adler Planetatium.



It was really a blast, we look forward to coming back next edition in August! See you soon Chicago!

February 20, 2023 — Elisa Marazzi

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