SILKY TALK
Pitti 106: Pitti Lemon
Pitti Uomo 2024, June 10-14, Florence We meet again, Pitti Uomo! Pitti Uomo 106 has come to a close, and it was nothing short of spectacular. This year’s event...
Pitti Uomo & Chicago Collective 2024
Pitti Uomo 105, Florence, 9-12 January 2024 | Chicago Collective, Chicago, 3-6 February 2024 What a great start to the new year! Sera Fine Silk showcased its newest collections at both...
Embrace Winter Elegance with Our New Pocket Squares Collection: Winter Flowers
As the chilly winds of fall start to make their presence felt, we are excited to introduce our latest addition to the Fall Winter '23 collection: the Winter Flowers pocket...
American Summer: from Dallas Men's Show to Chicago Collective to the Hamptons
1. Dallas Men's Show - July 29-31 There's a first time for everything! For the very first time, Serà Fine Silk has traveled to Dallas, Texas for the Dallas Men's Show, a men's...
All About Bow Ties
Bow ties are best known for black-tie events, however, they are also appropriate to wear to semi-formal occasions and casual day-to-day wear. Choosing the right fabric texture can be tricky...
Five Italian Summer Destinations
Capri “Discovered” by emperor Augustus in the bay of Naples, Capri Island continues to hold its place as one of Italy’s most desirable destinations. Known for its utter natural...
Pitti 104: Pitti Games
HI AGAIN, PITTI! Serà Fine Silk has returned to the beautiful city of Florence once again for Pitti Immagine Uomo, the largest menswear trade show in the world. This exhibition...
PAJAMAS: 5 ways to style it
Fun fact: Our pajamas are not just worn at home or for sleeping! Breaking news: Serà launched a collection of silk and cotton pajamas and they could renew your wardrobe or add...
Men's Wedding Accessory Essentials
Timeless Accessories for a Timeless Commitment Wedding season: a time to gather with friends and family, celebrate a lifelong commitment of love and proudly wear your finest attire. Whether you’re...
THE COMPANY LOGO: INSPIRATION AND EVOLUTION
HOW IT STARTED The original company logo takes inspiration from a golden frame of an antique mirror, which was later refurbished to become the first exhibitor at the launching event...
Chicago Collective - February 2023
Serà Fine Silk showed all the new collections February 5-7th at the Chicago Collective for the second time, after the success of the first participation in August 2022.
PITTI 103: PITTI WAY
On 10 January 2023, we headed towards Florence to participate in the iconic and unmissable Pitti Uomo event at the Fortezza da Basso, where we exhibited our collections for...