SILKY TALK

Fun fact: Our pajamas are not just worn at home or for sleeping!  Breaking news: Serà launched a collection of silk and cotton pajamas and they could renew your wardrobe or add an extra touch of style. Colorful and unisex, they are the perfect garment for both men and women and can be worn inside and outside the bed.   ...GOING TO BED IN STYLE There are several reasons why choosing the right sleepwear can make all the difference. The first step toward choosing the ideal one is selecting the most suitable Serà pajama fabric.For the warmer seasons ahead, our advice is...

Timeless Accessories for a Timeless Commitment Wedding season: a time to gather with friends and family, celebrate a lifelong commitment of love and proudly wear your finest attire. Whether you’re a groom, a guest, or the best man, everyone loves the endearment and joy a wedding brings. Such an enduring commitment requires enduring style and Serà Fine Silk is the perfect place to find groom accessories for your wedding look.     Luxury Groomswear While no doubt the bride will capture everyone’s attention, it’s your big day too!  Make sure you look just as amazing on this special day with the right...

HOW IT STARTED The original company logo takes inspiration from a golden frame of an antique mirror, which was later refurbished to become the first exhibitor at the launching event of Serà Fine Silk. The mirror was removed from the frame and Francesca’s mother sewed a piece of shirt cloth inside it. With three pockets, the frame held pocket squares, our first creation.    This launch idea was so symbolic that later became the official logo. The colours come from the gold of the frame and the blue of the boxes used for our products. Even in our temporary shop, we...

  On 10 January 2023, we headed towards Florence to participate in the iconic and unmissable Pitti Uomo event at the Fortezza da Basso, where we exhibited our collections for four days. Pitti Uomo is a fashion fair dedicated to all types of menswear, from formal to casual. The theme of this edition was PITTI WAY: "The Pitti Immagine fairs will be a compass for defining new directions [...] to consider choices and then start again" says Agostino Poletto, the fair's general manager.                                   ...

Holiday season is in full swing and you know what that means: time to wrapping up your gift shopping...literally! Here’s our gift guides to make sure you get just the right thing for everyone on your list this year. Gifts for Him   Luxury Loungewear It wouldn’t be the holiday season without cozying up in your favorite loungewear. Make sure he has everything he needs for a much needed break with our collection of nightwear. Choose from classic cotton robes or our high end pajamas in a variety of colors and patterns.   Silk and Leather Slippers Everyone needs a good...