What a great start to the new year! Sera Fine Silk showcased its newest collections at both Pitti Uomo 105 and Chicago Collective, two iconic menswear shows that we had the pleasure to attend once again. Sera Fine Silk values these opportunities to connect with new and existing contacts all while participating in such significant events within the realm of men’s fashion.
NEW COLLECTION: FRANCIACORTA
We were very excited to debut our newest collection in pocket squares, titled “Franciacorta”, inspired and named after the elegant Italian sparkling wine known for its fine bubbles and crisp, refreshing taste. Hand-harvested and bottle-aged in the Lombardy region, Franciacorta exhibits flavors of citrus, herbs, and delicate fruity notes. In our collection, the 6 unique prints each represent a flavor present in the wine.
We once again displayed our newest pocket square collection, “Franciacorta”, at Chicago Collective. What a great opportunity to show our new collection to a new market!
The tie remains a quintessential staple in men’s fashion, reinventing itself each season to seamlessly complement various looks. Our newest collection introduced a plethora of new designs, infused with fresh prints and an array of choices catering to every man’s style preferences for any occasion or outfit.
Of course, we could not leave behind our new tie prints. We presented this new collection at Chicago Collective as well, allowing attendees to experience the unmistakable softness of 100% silk.
The winter season would not be complete without a new silk and cashmere scarves collection. Our scarves that feature one side of 100% silk and one of 100% cashmere offer a luxurious blend of softness and warmth, making them ideal accessories for both formal and casual occasions. These scarves boast a delicate texture and elegant drape, and feature our newest signature patterns, adding a touch of sophistication to any outfit.
Our new collection of silk and cashmere scarves embodies luxury and sophistication, blending the finest materials for an exquisite feel. Each scarf boasts intricate designs and rich colors, adding a touch of elegance to any ensemble. Crafted with attention to detail, these scarves offer both warmth and style for the discerning wearer.
These scarves were displayed at both Pitti Uomo and Chicago Collective as well.
Sera Fine Silk advocates for personalized luxury, recognizing that customization is paramount. Hence, we provide an extensive selection of fabrics, such as silk satins or velvets, empowering clients to tailor the finer details of their accessories and even create coordinated sets. This is especially true of our bow ties, cummerbunds, and suspenders, which we proudly displayed in an abundance of colors and patterns, and were loved by viewers at Pitti Uomo and Chicago Collective.
Bow ties, cummerbunds and suspenders are essential elements of elegance and refinement, making them indispensable features at our booth. As always, we brought our bestsellers that are sure to impress.
For the first time ever, Sera Fine Silk collaborated with Unimatic to create silk watch bands, featuring the patterns of our newest scarf collection in stunning new colorways to display at Chicago Collective. These watch bands offer a luxurious and sophisticated accessory option for timepieces, adding a touch of elegance to the wrist. The softness and lustrous appearance of these silk watch bands provide both comfort and style, perfect for those seeking a refined and timeless look.
We took showcasing our products to the next level! Due to the nature of the Chicago Collective, we were able to add in a personalized touch to spruce up our booth. Our booth floor contained large stickers of an element of one of our new scarf prints, which drew in visitors and left a lasting impression.
Overall, Pitti Uomo and Chicago Collective were both wonderful opportunities to not only display our new collection, but to be surrounded by inspiration to create our next collections. We would like to thank everyone who makes Pitti Uomo and Chicago Collective possible, we can’t wait to go back to both of these amazing events!
As the chilly winds of fall start to make their presence felt, we are excited to introduce our latest addition to the Fall Winter '23 collection: the Winter Flowers pocket squares. Crafted with exquisite Italian craftsmanship and a touch of floral beauty, these pocket squares are more than just an accessory; they are a statement of style and sophistication.
In the heart of Italian winter gardens, nature paints a mesmerizing picture with its vibrant hues. Inspired by the blooms that defy the cold and grace us with their presence, we have carefully curated five unique pocket squares, each named after a flower that thrives in the winter months. Let's take a stroll through our winter garden and discover the enchanting colors that have inspired our collection.
The Calicanto pocket square captures the golden highlights of the Calycanthus flower, adding a touch of warmth and elegance to your ensemble.
With the Cardo pocket square, immerse yourself in the deep, rich blues reminiscent of the Cardus flower. This pocket square is a true embodiment of sophistication.
The Gelsomino pocket square brings forth the tranquil mossy greens found in Jasmine flowers, allowing you to carry a piece of nature's serenity in your pocket.
Incorporate the purity and innocence of the Bucaneve flower with our Snowdrop pocket square, adding a bright touch to your winter attire.
For a touch of opulence, the Elleboro pocket square showcases the deep, rich burgundy hues of the Hellebore flower, making it a perfect choice for your winter looks.
Handmade in Italy with the finest Como silk, these pocket squares boast meticulous craftsmanship and attention to detail. The hand-rolled edges add a touch of sophistication, ensuring that you carry nothing but the best in your pocket. The colors, inspired by the winter blooms, not only complement your outfits but also carry a piece of Italy with you wherever you go.
To celebrate their launch, an exclusive dinner was hosted in the picturesque city of Florence, graced by the presence of top male influencers and prominent figures in the classic menswear world. Carlos Domord, Fabio Attanasio, Giorgio Giangiulio, Giuseppe La Spina, and Christopher Ostulund of Plaza Uomo were among the esteemed guests who admired the elegance of our Winter Flowers collection.
See the reel video of the dinner here:
This winter, elevate your style and make a statement with our Winter Flowers pocket squares. Whether you're attending a formal event or simply stepping out for a casual outing, let these pocket squares be your companion, adding a touch of Italian charm and floral elegance to your ensemble. Embrace the beauty of winter blooms and let your pocket square do the talking, reflecting your impeccable taste and love for timeless fashion.
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There's a first time for everything!
For the very first time, Serà Fine Silk has traveled to Dallas, Texas for the Dallas Men's Show, a men's apparel and accessories trade show that brings brands and buyers from across the world into one shared space. The exhibition took place from July 29 - 31 at the Dallas Market Center, an expansive venue that hosts hundreds of brands at a time, throughout the year for a variety of different trade shows.
Spreading the Serà Love
We feel so extremely lucky to be able to travel around the world and share Serà Fine Silk with new places and faces. This particular experience in Dallas was extra inspiring as we have never displayed our brand to this region before. We loved meeting new buyers, brands, and individuals who were interested in our story and our passion for luxury products.
From Classics to Unreleased Sneak Peaks
At the Dallas Men's Show, we displayed everything from our well-established collections to our unreleased new items. Of course, we showed our plethora of pocket squares, printed and knitted ties, bow tie styles, swimsuits, suspenders, scarves, and more. Our display also featured our Etna Bianco and Milano pocket square collections, two new sets of pocket squares that will be fully available in Spring 2024. (ps: to read more about these collections, check out our Pitti 104 blog post for a little more information!)
Finally, it was with great pleasure that we took part to the Fashion Show organized by Dallas Market center, featuring beautiful examples of Made in Italy.
Click and see our Cotton Pajama on the runway!
Third time's a charm!
From August 6-8, we made a return to the beautiful city of Chicago, Illinois for the Chicago Collective Men's Edition - a premier trade show for global menswear brands to introduce their products to new markets. After two successful experiences at this exhibition, we knew that we had to come back this summer! The Chicago Collective is always an amazing opportunity for us to spread the Serà Fine love and share our silky assortment with even more dapper gents.
Meet Us At the Merchandise Mart
As always, the show took place at the Merchandise Mart in the heart of Downtown Chicago. Is it always wonderful to see such a wide range of global brands and clients coming together in one place to talk everything fashion. There's nothing better than connecting with others in the industry while discussing new projects, inspirations, and style. The lively spirit of the city was bouncing off the walls of the Merchandise Mart!
Serà On Display
We knew that we wanted to bring our A-game to this event, in order to show the world what Serà Fine Silk is all about: top quality, amazing style, and lovely luxury. We designed a comprehensive setup to display all of our product categories in a way that makes selecting and buying products even more fun. Check out the photos below to see the Serà Fine display:
Silky Styles in Chi-Town
Some of the most exciting aspects of every trade show are the styles presented and worn throughout the week. This time around, Chicago's fan-favorite products were our printed and knitted tie, and of course our signature colourful pocket square. We were also proud to be interviewed by Guerre, photographer and founder of No Chaser Magazine, on behalf of Chicago Collective and talk about silk and about what Made in Italy means for us.
Catch you later, Chicago!
It's always a pleasure to spend some time in the Windy City. We loved meeting even more wonderful people this week and being able to show our products to current and potential clients. Thank you to the Chicago Collective and all the lovely attendees that we were able to connect with! See you in February, Chicago!
In the beautiful setting of the Hamptons we took part to an exclusive trunk show to celebrate manwear and elegance.
We took this chance to show our collections, with a particular focus on the WEDDING SELECTION: bow ties, suspenders, ties and many more accessories were the protagonists.
...And now? Now we head back to Italy, to get ready for the launch of the new collections for Fall: stay tuned!
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At Serà Fine Silk we have a selection of silk pre-tie and self-tie bow ties in various shapes and fabric textures to suit a variety of styles. Our collection includes classic, butterfly, slim, and extra big butterfly models. Additionally, select models come in silk, velvet, moire, satin, and grosgrain.
Bow ties are generally considered more formal than normal ties, and they are the best choice when it comes to Tuxedos or elegant attire.
Discover our selection of bow ties for WEDDING or for BLACK TIE EVENTS, and find the best suspenders, pocket squares or cummerbunds to complete the look.
However, it's not just for formalwear or for dandies! Bow ties are strongly coming back to the menswear scene with a great variety of shapes, colours, and patterns even matched with a more relaxed look, from preppy to casual.
Don't forget to add a touch of sprezzatura to your bow tie outfit!
Discover the collections:
A few points that might be overlooked, but are key to ensure you pick the best quality bow tie.
For Serà Bow Ties, we make sure not to forget about these fundamental details:
Extra tip: all our bow ties are adjustable in size, so you don't have to worry much about finding the perfect fit for your neck. The neck strap have and adjustable slider with an easy-to-use small hook and pre-marked measurements, so you easily change the fitting if needed.
1. Butterfly
If you're looking for a classic style, preferred at all black tie events, the butterfly bow tie is the proper choice. The contoured shape reflects the spread wings of a butterfly. And its larger style makes a nice statement with any suit or tuxedo.
2. Classic
The other preferred style to the butterfly, the classic style is just slightly smaller in size and the wings are more squared off. The shape is suitable for most gentlemen depending on head shape and personal preference.
3. Slim
Perfect for a slimmer-faced gentleman, the slim bow tie provides a clean and symmetrical look that can be worn to formal and casual events.
4. Extra Big
The Extra Big is a statement, with its slightly bigger size and more pronounced wings make is a bold but classy way to style your tuxedo.
Silk is a luxurious material that can be worn in any season. For events, silk is perfect for special occasions such as weddings, galas, dinners, and formal gatherings.
Silk Velvet
Traditionally velvet is styled best during the fall and winter seasons. Additionally, velvet can be worn both in the evening and in daytime. A velvet bow tie should be worn with a jacket and long-sleeve shirt, never short sleeve. In terms of event setting, velvet is excellent for black-tie events.
Discover our bestsellers:
Silk Moire
Moire fabric is famous for its lustrous wavy or watery appearance. If you're looking for a standout fabric, our silk moire bow tie is the perfect choice. The twisted ribbed fabric delivers a luxurious finish to match the aesthetic of any formal event.
Our bestsellers:
Silk Satin
Very similar to silk, satin has a very glossy finish giving a nice luster and beautiful drape. It looks very natural and pairs well with tuxedos. Traditionally, most tuxedo jackets have satin lapel facing making our silk satin bow ties the best choice for a cohesive look.
Our bestsellers:
Silk Grosgrain
Grosgrain has a heavier weft than warp giving a textured appearance. Bow ties in this fabric pair well with suit jackets which are often made with grosgrain. This type of bow tie is the perfect stable accessory as it will never go out of style.
CHOOSE THE BEST MODEL FOR YOU
Pre-Tie Bow Ties
Pre-tied bow ties are great as they are effortless but classier than clip-on ties. This model is best worn with suits. Pre-tied models are great to own as a backup when time is sparse.
Self-Tie Bow Ties
The most professional bow tie model is the self-tie. Tying a bow tie should be done with care and precision to achieve a sharp result. Need a tutorial? Check out our HOW TO TIE YOUR BOW TIE VIDEO
ADDING THE TOUCH
Especially for beginners, finding the “perfect knot” might be difficult: your might be is slightly asymmetrical or leaning more on one side... Don't worry too much, style sometimes is also in the imperfections and in their special virtue, making each style unique... We Italians call it sprezzatura!
Now you know alla the most important points and are ready to rock a bow tie with your next outfit!
Have some pictures? Let us know and tag us on Instagram @serafinesilk !
“Discovered” by emperor Augustus in the bay of Naples, Capri Island continues to hold its place as one of Italy’s most desirable destinations. Known for its utter natural beauty, world-class shopping, and overall aurora of elegance, the town is the perfect combination of coastal Italian charm and bold glamour. The luxury hotspot holds bucket-list-worthy attractions such as enjoying apertivo in The Piazzetta, boating to The Blue Grotto, and exploring The Gardens of Athens. This town is meant to be enjoyed in your most stylish form and our high-end swimwear is the ultimate attire for this summer destination.
Cinque Terre is a string of five old fishing villages, Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore. Each perched high on the Italian Riviera in the region of Liguria. The villages bring so much beauty and are known for their long sandy beaches, charmingly colorful Ligurian houses, and spectacular seafood restaurants. Additionally, the euphoric atmosphere during sunset makes it one of the most romantic Italian summer destinations. Our CINQUE TERRE POCKET SQUARE COLLECTION was made to capture the village's beauty so anyone can take a piece of the Italian coastline with them wherever they go!
The islands of Southern Italy in the Tyrrhenian Sea are full of charm and mythology. Our Southern Islands collection is inspired by popular destinations, Positano, Lipari, Capri, Panarea, and Salina. The unique, colorful prints will take you on a journey across the Italian islands and seas while capturing the beauty and charm of the scenic landscapes. The popular destination Positano is a picturesque pedestrian town filled with pastel colored houses and many flowers. There you can see beautiful rocks and mountains that flow into the blue sea and create beautiful landscapes.
If you're looking for an island filled with mellow sunrays, the sweet sound of the sea and a coffee with a croissant in the piazzetta, Portofino is the place to be. The picturesque landscapes and unique Mediterranean nature make it the most beautiful summer destination. During a visit, you can shop at high-fashion boutiques while strolling along the quays admiring the luxurious yachts. Other must-see spots include the Church of San Giorgio, Castello Brown fortress, and for a relaxing evening activity, a private boat tour to admire the village from the sea. This luxurious destination deserves to be paired with high-quality style and our 100% silk pocket squares with hand-rolled edges, add a special flair to any look. They can be worn in a variety of ways such as a neck scarf, around the wrist or ankle, to hold back long hair, or as a traditional pocket square.
The bright colors and intricate glass craftsmanship of the Italian northern islands, located in the Venetian Lagoon were the inspiration for the colorful NORTHERN ISLANDS COLLECTION. The destinations of inspiration include Murano, Burano, Torcello, Sant’Erasmo, and Pellestrina. The goal was to capture the unique aura each island has to offer, creating tasteful prints to add a splash of color to your summer wardrobe. Torcello is known for its Byzantine mosaics, and Burano can make you feel magic with its colorful houses, while Murano is best for admiring the glass production with amazing glass museums and several glass factories. For sunset lovers, Pellestrina will make your romantic Italian date night dreams come true. Additionally, for those looking to admire the architecture, Sant’Erasmo, sometimes called the Garden of Venice is the place for unique and sophisticated atmospheres.
What is your favourite Italian Summer destination? Let us know!
Happy holidays from the Serà Team!
Serà Fine Silk has returned to the beautiful city of Florence once again for Pitti Immagine Uomo, the largest menswear trade show in the world. This exhibition was held at the Fortezza da Basso in the heart of the city from June 13-16, 2023. In preparation for the event, we created new collections, designed several displays, and ensured that every detail would be absolutely perfect. And of course, Pitti 104 was a dream come true!
The theme for this edition of Pitti Uomo was Pitti Games. Games, just like fashion, are versatile experiences that allow you to take risks, try new strategies, connect with others, and create joy. Games allow for playfulness in a world that can often be too serious, and the people of Pitti definitely brought this energetic spirit with them. We had a wonderful time discussing our passion with current and new clients, as well as connecting with individuals who share the same values of quality, luxury, and style.
Both games and styles thrive when you combine the classics with modern moves. To maximize the experience of Pitti for our clients, we brought back our beloved staples but also presented exciting new collections. Since our last time at Pitti in January, we have added an array of gorgeous silk pocket squares to the Serà Fine assortment. Our two new collections, Etna Bianco and Milano, are inspired by the Sicilian wine and Italian metropolis, respectively. Revealing these collections for the first time at stand R/25 was super exciting, as we always love to show you our new projects! But of course, our tried and true classics made a return as well.
Our two new collections show a new side of Italian beauty and culture that we have not yet explored, and Pitti was the perfect time to introduce these.
Etna Bianco, inspired by the stunning wine appellation on the slopes of Sicily’s most famous volcano, features six new pocket squares: Prickly Pear, Gooseberry, Fresh Almonds, Plums, Black Pepper, and Acacia Flowers. The collection's color palette takes inspiration from the wine's fragrant aromas, while its print is based upon a combination of southern Italian tiles and Testa di Moro.
Milano, inspired by the beauty found within pockets of the city during all hours of the day, features six pocket squares as well. Sunrise, Daylight, Sunset, Dusk, Twilight, and Midnight display the wide range of the city's beautiful hues with a print inspired by a hidden gate behind the Duomo cathedral, a detail the lovers of the city will have noticed.
As you all know, Pitti attendees are known to dress in their best for the event - and everyone lived up to the high expectations. We spotted many dapper men sporting Serà Fine Silk pocket squares and bandanas and we want to share their awesome styles with you. Check out the all of the #serapittipeople rocking Serà Fine Silk below:
Pitti 104, you definitely did not disappoint. We are genuinely beyond grateful for this opportunity to share Serà Fine Silk with the world. A week of wonderful memories has us already looking forward to coming back for the next edition in January. Until next time, Florence...see you in January 2024!
Breaking news: Serà launched a collection of silk and cotton pajamas and they could renew your wardrobe or add an extra touch of style. Colorful and unisex, they are the perfect garment for both men and women and can be worn inside and outside the bed.
...GOING TO BED IN STYLE
If having long pajamas is not enough for you knowing that you are particularly chilly, don't worry. At Serà Fine Silk, we have thought of everything, even designing perfect robes to match your pajamas.
If you want a regenerative beauty dream, we recommend our pajamas made of the finest Como silk and colorful pattern.
Soft and smooth to the touch, our silk items can wrap you in multiple seasons a year, for many years.
In fact, our silk pajamas are suitable for all seasons; they convey a feeling of warmth in the cold months and coolness in the summer months. If you always want to be stylish and comfortable even when you go to sleep, you cannot resist buying these beautiful iconic models!
And yes, you really can wear pajamas all day!
...and WAKING UP IN STYLE AND LEAVING THE HOUSE!
Pajamas, especially silk ones, are a growing trend in the recent period. Famous and not-so-famous personalities have accustomed us to seeing it worn on a wide variety of occasions: for traveling, going out to dinner, shopping. Stars like Angelina Jolie, Sarah Jessica Parker, Ryan Gosling have inspired us and led us to reconsider the use of this garment. Thanks to the article published in vanity fair (https://www.vanityfair.it/fashion/trend-fashion/2020/03/10/pigiama-celeb-streetstyle-moda-giornata-sonno) we can confirm that silk pajamas seem to be the perfect garment for any occasion! The reason lies in the origin of the material, which ensures comfort and glamour to a product designed as luxury nightwear.
Fortunately for you, at Serà Fine Silk you can find pajamas suitable for many different occasions and with colorful and unique patterns.
1. Welcoming your guests has never been cooler
The elegance of our silk pajamas, makes them adaptable for multiple events.
Have a dinner party at home? Well, you can sip a Negroni with your guests while wearing a fabulous paisley pajama. This will enable you to define your style while maintaining a high level of comfort. In addition, you can also match the pajamas with fantastic Serà slippers.
Our luxurious men's slippers are the perfect piece to complete the look of any gentleman who wants to stay at home without sacrificing a touch of style and elegance.
All models have our signature patterned silk, and the smooth kid-goat leather linings and suede soles feel comfortable with or without socks. If you also match them with a pair of our socks, you can choose from silk, cotton and wool models.
2. Music Festival Look
If you're going to a music festival at Summerfest or elsewhere, you'll look great in our multicolored paisley patterned cotton pajamas, which you can pair with a Serà fine silk bandana and soak in the notes all around. Match it with your favorite sneakers and you are ready to dance!
For these occasions, another popular option is to choose monochrome pajamas. This type of outfit has the merit of elongating the figure and making us feel elegant and stylish. Moreover, if you choose a single color, it is easier to match a variety of accessories that will make you unique and memorable in the concert crowd.
For example, Green Silk Pajamas is perfect to match with a bandana like ''It's a Fine Day to Leave Me Alone'' or even ''Romantic Revolution''.
Having fun with your partner? you might even consider adopting a matchy-matchy look and wear the same gorgeous pajamas to stand out in the crowd. The perfect #couplegoals look
3. Beach Day
Day at the beach? Why don't you wear your pajamas while going out to enjoy the sun?!
We suggest you opt for our brightly colored short pajamas that will enhance your tan and keep you from suffering too much from the heat on scorching summer days.
Ready for a splash? Wear your favorite Serà Fine Silk swimsuit as shorts and pair it with one of our pajama shirts as a coverup.
Whether they are cotton or silk, our pajama shirts guarantee a great and most importantly, comfortable look.
On the other hand, if you go to the beach in the evening, you can wear a cotton pant from our pajama collection and pair it with a linen shirt.
4. GROOM NIGHT
If you want to be an flawless groom, we can assure you that choosing the perfect suit is not enough. The nightwear is also important!
For your wedding night, we recommend that you opt for pajamas made of the finest Como silk, with great aesthetics and quality.
Perhaps if you don't want to settle for classic pajamas and would like something original and, at the same time, sensual to wear after the wedding party, our Serà robes are for you!
5. FOR WOMEN
For women, however, we recommend wearing one of our fantastic silk pajamas that will bring an elegant and sophisticated look to the wedding night.
If, for example, the choice is the Brown and Pink Floral Floral Silk Satin Pajama, it might be great to think about tying the hair with one of our fantastic scrunchies.
If you prefer to choose a pattern that refers to a romantic, sensual and always fashionable style, we suggest pajamas in nature-inspired patterns. Flowers, palm trees, funny birds and super colorful patterns that, intertwining, become patterns on cotton and silk Serà pajamas.
In case rather than sleeping, you think about going out for an aperitif with friends, we suggest trying our robe with a waist belt, a pair of high heels and a pretty bandana. If, for example, you choose to wear the Multicolor Paisley cotton robe, the Innamorato bandana will be perfect to give a lively touch to your outfit.
Whether you choose silk or velvet ones, you should consider wearing a cummerbund for formal occasions. Traditionally, every element of a tuxedo should be covered or lined. It is therefore important to also cover the belt with a cummerbund, which will also serve to hide any creases in the shirt at the waist where it meets the pants. It serves to keep the shirt smooth in an area that sometimes looks a little odd when the shirt wrinkles or bulges slightly. By wearing a cummerbund, you will not have to continually tuck your shirt in every time you stand up or sit down. Last but not least, it helps you look slimmer and sleeker.
The correct way to wear the cummerbund is with the traditional folds facing upward, for an alternative and fun use: picking up crumbs. Also, half of the cummerbund should cover the shirt and the other half the pants, which calls for a high-waisted model that reaches the navel.
Chicago, 5-7 February 2023
Serà Fine Silk showed all the new collections February 5-7th in Chicago Collective for the second time, after the success of the first participation in August 2022. For those who do not know it, Chicago Collective is the biggest menswear USA show and hosts over 400 brands. Once more, it was a wonderful experience to come in contact with new clients and see again regular ones and be part of such an important event in menswear fashion.
One of the highlights of this edition are our silk pocket squares, with the launch of the new collection "Winter Flowers", inspired and named after the colours and scents of the Italian countryside during Winter season. The Winter Collection was previewed in Chicago Collective and earlier in Pitti Uomo, and will be released in September 2023.
Being one of our most important products, naturally we also displayed the rest of our pocket squares collections: a range of over 80 colourful best-sellerers entirely Made in Italy with hand-rolled edges.
Going from one pattern to the other, clients and buyers could follow Serà personal tale about Made in Italy through the silk with all POCKET SQUARES COLLECTIONS.
Bow Ties, Cummerbunds and Suspenders are often key pieces of elegance and refinement and could not be missing from our stand.
In addition, we believe customized and personal are bound to be the new luxury: for this reason, we offered a wide range of fabrics, including silk satins or velvets, to choose from and let clients tailor the details of the accessory they are looking for and even create matchable sets of different accessories.
We also presented our new socks collections, featuring 100% silk socks that are perfect to complete the tuxedo look, but also the more classic models in cotton or wool.
Chicago is know as the windy city for good reason so of course we had to bring our warmest scarves! Available in different colors is our SCARVES COLLECTION with one side in 100% silk, printed with Serà signature patterns, and the other in 100% soft cashmere, making them sophisticated and versatile.
The tie is probably the most classic accessory of menswear, and yet each season it can reinvent itself and become the perfect match for a look.
Once again, we presented our bestseller patterns and added many new ones, adding novelty to our offer with the wide choice of prints.
Chicago Collective is always a wonderful experience, one that gave us a foothold in a global scenario from the first moment. For this, we also wish to thank ICE Agency that supports Italian companies in the internationalization process and that this year also gave us the chance to take part in the event held in the evocative location of Adler Planetatium.
It was really a blast, we look forward to coming back next edition in August! See you soon Chicago!
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On 10 January 2023, we headed towards Florence to participate in the iconic and unmissable Pitti Uomo event at the Fortezza da Basso, where we exhibited our collections for four days. Pitti Uomo is a fashion fair dedicated to all types of menswear, from formal to casual. The theme of this edition was PITTI WAY: "The Pitti Immagine fairs will be a compass for defining new directions [...] to consider choices and then start again" says Agostino Poletto, the fair's general manager.
Serà Fine Silk showed collections in the Fantastic Classic section in the Central Pavillion lower level at booth R/25.
This year we presented our new collection of pocket squares inspired by the Winter Flowers of the Italian countryside and gardens. Naturally, they are made in Italy, in Como, with 100% silk with hand-rolled edges. To inspire visitors, our stand bloomed with the flowers that guided us in the design of the new collection, such as the Calicanto with its golden yellows, the hazy greens of the Jasmine, the deep burgundy of the Ellebore, the azure of the Thistle, and the pure tones of the Snowdrop.
Of course, we also displayed all the other numerous other POCKET SQUARES COLLECTIONS, to narrate visitors a tale about Made in Italy through the silk.
Unmissable at this Pitti event are our cashmere and silk scarves, warm and elegant allies in the winter season. Available in different colors in our SCARVES COLLECTION the front is 100% silk and the back 100% cashmere, making them sophisticated and versatile.
From the left: Giuseppe La Spina with our Blue and Brown Square Flowers Pattern Silk & Wool Scarf and Matteo Olivieri with our Brown and Cream Paisley Cashmere & Silk Scarf
Italian Silk Scarves - Handmade in Italy
Our bowties and cummerbonds, the essence of elegance and refinement, could not be missing from our stand. Accessories, always made in Italy, that will make your look... enviable! You will find them available in different colours and fabrics on our website.
We also presented our NIGHTWEAR COLLECTION, with silk and cotton pyjamas and robes, accompanied by our comfortable SLIPPERS: a warm and sophisticated combo for staying at home in style.
@Flannel_and_tweed with our Black and Red Paisley Silk Pajama
For us, Pitti is always a wonderful opportunity not only to see old friends and meet new ones, but also to stimulate us to get better and better.
See you for the next season in June!
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It wouldn’t be the holiday season without cozying up in your favorite loungewear. Make sure he has everything he needs for a much needed break with our collection of nightwear. Choose from classic cotton robes or our high end pajamas in a variety of colors and patterns.
Everyone needs a good pair of classy house slippers, so make sure his are both comfortable and stylish. We make high end slippers with our signature patterned silk and authentic leather, perfect for any gentleman.
Improve his office style with a luxury silk tie to complete his next work outfit. We believe working hard shouldn’t be at the expense of looking good, and we’ve got just the right thing. With a wide selection of colors and prints to choose from you’ll definitely find a silk neck tie your businessman will love.
Whoever said diamonds are a girl’s best friend hasn’t felt the luxury of Como silk. Our options range from fashionable square silk scarves to cozy classic silk neck scarves, available in silk, cashmere, and even dual sided options with both silk and cashmere or wool.
For the haircare enthusiast we have a selection of silk hair scrunchies that are perfect for stocking stuffers! Not only is Italian silk stylish, it is also much healthier for hair than standard hair ties. Win win!
We love the tradition of cozying up in our elegant pajamas for the holidays, so naturally they make the perfect gift. Bonus: our pure silk pajamas are made for both him and for her, so get everyone in the family a pair for a matching moment!
Looking for gifts this season that aren’t going to break the bank? We’ve got gift guides to fit every budget.
Give this classic gift a luxurious spin with our men’s underwear. Made in Italy with 100% cotton and mother of pearl button details, these are sure to be the nicest pair of boxers he’s ever been given.
These are socks they’ll actually be excited to receive. A men’s ribbed sock made with a high quality wool blend for maximum comfort, we recommend spending the holidays in these luxury men’s socks cozied up with a cup of hot cocoa for the ultimate snow day vibes.
Need a gift for someone who’s not the winter type? Get them ready for summer with a linen Italian pocket square for the ultimate European summer style.
Keep him up to date on all things Serà Fine Silk with one of our most recent collections: Musica Italiana. Inspired by all our favorite classic Italian songs, these men’s bandanas are the best choice for the music lover in your life.
The best gift for any longtime Serà Silk lover: our classic patterned pocket squares. Is he a collector? We recommend updating his selection with our latest Montepulciano collection.
Give the gift of dapper style with a pair of elastic and leather suspenders. Functional and stylish, suit braces make a fashionable yet practical gift for any gentleman.
A unique gift for a one of a kind gentleman. If you’re shopping for someone who likes to stand out from the rest, look no further. Discover our variety of colors and knit stitches to find just the right knitted silk tie for him.
Looking for a gift for the man who is always the life of a black tie party? Make sure he stands out for all the right reasons with the gift of a velvet or silk bow tie. Upgrade your gift with a matching tux cummerbund for the ultimate black tie outfit.
Happy Holidays!
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Serà Fine Silk showed collections in the Fantastic Classic section in the Center Pavillion lower level at booth R/25.
As always, our main inspiration is Italy and the beauty of it and we reflected this on our booth that was colorful and full of unique Italian details.
We presented the Cinque Terre pocket squares collection, inspired by the five villages of Cinque Terre in the region of Liguira. Of course, they are made in Italy near Como of 100% silk with hand-rolled edges. To get the visitors inspired, we used vintage postcards of Cinque Terre to transport them to the picturesque and historical villages.
Among the other new additions, we featured our lucky charms pocket square collection. These feature hidden symbols of luck in each design and are handmade in Italy of 100% linen. The symbols of luck, including a red pepper, horseshoe, and more, allow the wearer to have a subtle symbol of luck attached to them all day, while keeping it a secret from those around them.
Another addition of the season was our bandana collection. Surrounded by a bright green vintage record player and classic Italian records, we showed off our new bandana collection inspired by popular Italian songs. Handcrafted in Italy of cotton and silk, they are perfect for all music lovers. The bandanas feature lyrics from songs such as L’Appuntamento by Ornella Vanoni.
Wedding season means it is the perfect time to get your 100% silk made in Italy bow ties, suspenders, and cummerbunds. Our booth featured an area entirely dedicated to wedding attire. We set the scene of by finding vintage wedding polaroids and a film camera to show what your big day could look like in our handmade silk accessories. There are a variety of colors and patterns, along with options for pre-tied and self tie bow ties and button only or clip suspenders.
We also featured our silk and cotton made in Italy pajamas. Coffee roasters, crosswords, and alarm clocks transported people to early cozy mornings, curled up in our handmade pajamas. With long sleeve and short sleeve options, our pajamas are perfect for any lazy morning.
Every season, Pitti Uomo is such a joy to attend. From seeing old friends to meeting new ones, we are delighted every season to be apart of such a great event.
See you for the next season in January!
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Come by and say “Ciao!” at Via Palermo 18, Milano (near Brera). We can’t wait to see you!
On Friday October 22nd we announced the official opening of our first Serà Fine Silk store located in the heart of Brera, Milano! For the main event we celebrated with live jazz music and toasts using vintage crystal glasses all while surrounded by dear friends.
A few special people in attendance include designer Francesco Sartoria, the infamously elegant Italo Manca, influencers Fabio Attanasio and Andrea Patumi, and Drew Laidlaw Here from the well known men’s fashion editorial and shop, The Rake.
During our opening ceremony we debuted our silk pyjama set collection that shows you how to live a luxury lifestyle even while lounging at home. Our new arrivals also include a collection of wool, cashmere and silk scarves featuring beautiful fall colors guaranteed to be the perfect addition to your autumn season wardrobe.
As you may have guessed, our store features dark blue walls and accents in a stunning gold colour. It is complete with a beautiful silk wall where you can find our made in Italy menswear accessories. Filled with breathtaking silk art and an elegant seating area, our new shop is the perfect place for the gentlemen.
Plan a visit and say “Ciao!” at Via Palermo 18, Milano near Moscova. We can’t wait to see you.
Now it is you turn, go create you personal set up to match your style and habits and don’t forget to show us by tagging @serafinesilk on Instagram or using #serafinesilk !
Our first products were pocket squares, it’s truly where we began! In 2013, our founder Francesca Serafin decided to combine her love for vintage fabrics and patterns with her eye for quality and well dressed gentlemen to create her first pocket square from vintage silk. (Read more about it HERE)
Why should you wear a pocket square? Simple: they are just squares of fabric but they have the power to tell a story and elevate an outfit.
...Come with us on a journey across our printed silk world!
Wear your pocket square like a badge of honor.
The people who wear pocket squares speak the same language of style and class: a sort of secret handshake, shared by the best-dressed men in the world. Our pocket squares are a way to express your love for all things sartorial and identify yourself as a distinguished gentleman.
Wearing a Serà pocket square is like having your own piece of Italy. First of all, all our products designed and produced entirely in Italy, but they are a reflection of our country and culture since the moment they are designed.
There are aspects in each design that tell a story of our experiences.
For example: imagine a sunny day strolling down an Italian cobblestone road. The warm summer air is filled with sweet floral aromas that lift your spirit. You can see beautiful hues of purple flowing over walls and in gardens, full of the rich violet color of the Bouganvillea flower, abundant in Sicily.
Or, change the scenery: this time you are in Capri, a small island off the southwest coast of Italy. Stunning rock formations divide the land and crystal blue waters of the Tyrrhenian sea. A popular vacation place, Capri is always filled with people and a holiday atmosphere.
We capture the colours, the places...and the tastes of Italy as well!
Sure, because during your time in Italy you will surely taste some wine. It is a crucial part of Italian heritage and each region has its own wines they are known for and takes pride in. For example, Chianti from the Tuscany region, or Barolo and Ripasso from Veneto.
We chose 7 different famous wines, and explored their aromas to to inspire our Italian Wines collection. Each wine has its own pattern and comes in different colors inspired by their specific aromas.
Yes, with our products you can take a journey through Italy every day!
Our distinguished pocket squares are crafted using Como silk. The Como region is famous for its beautiful lakes and vacationing, but also for producing the highest quality silk in the world. The world’s finest silk has been produced there for hundreds of years and today Como produces more silk than both Japan and China.
As opposed to cheaper materials like cotton or even polyester commonly used in pocket squares, our silk from Como is softer, holds prints better and lasts longer.
Rolling the edges is the last step in production and maybe you don't know pocket squares can be finished in 3 different ways: by hand, by machine or a mix of both called "mano-macchina".
We believe in the value of handcrafting and in the know-how behind craftsmanship. That's why each square is finished completely by hand when rolling the edges. This gives every square a human touch and makes them slightly different and unique, just like their owners will style them differently.
Hand rolling is the most luxurious production process used on the finest products in the world, also because it is "slow fashion": this final step alone takes 45 minutes for each square.
The designs we love are the most intricate and precise. Easier said then done, it is can be quite rare in the industry to find product with a perfect print, every time.
To bring details to life, we use expert printing techniques that allow even the smallest details and colors of the pattern to be seen vividly. Our process results in the print being exactly the same, on both sides of the fabric, because silk should be alive: touched, worn and folded, but it should always show the brightness of its colours.
It's all about the personal touch: every Serà pocket square also comes in a beautiful cardboard product box with a folding guide inside. Our gift to you is some professional styling tips for your new pocket square, with inspiration on some of the most classy and popular ways to fold it!
In addition, very soon all of our products will be traceable back to the fiber sourcing using Blockchain technology. You will be able to even better understand the luxury through each step in the production process!
Pocket squares are a simple way to spice up and diversify your look. They can tie the whole outfit together with color, or add flare to a simple black or grey suit. Pocket squares will make you noticed, either for subtle elegance or flamboyant colors and folds. Wearing a pocket square can be the bow that you place on top of the nicely wrapped gift that is your look for the day!
Plus, pocket squares are not only for gentlemen!
As of this writing, the COVID-19 outbreak has had an enormous effect on all of us, and life has changed drastically. The situation is intense but we will make it through! #andràtuttobene or at least we hope so!
DOING OUR PART
Over the past few weeks, I have spent my time working a distance with the rest of the team, but since day 1 I knew I wanted Serà to do its part to contribute to the crisis relief. So in March, when all of this started, we decided to do donate part of the revenues of the month to the San Raffaele Hospital of Milan to help them to get through it.
Then we started developing personal use face masks because at some point it was clear that this storm wasn't going to pass so quickly.
Adjusting to this "new normality" will not be easy, and going around with a mask will be shocking at first (I hope we will gradually adapt, and eventually won't need to use them anymore) and I thought that if we are wearing something colored and in silk, it will be a little bit nicer (and stylish of course). So I created this limited edition silk face mask using our archived fabrics.
[A little behind-the-scenes: Since I am home with my family, they have become my design team and helped me in product development. My mother has helped me cut fabrics to and develop the very first prototypes and my father has been a wonderful model!]
STRAIGHT FROM OUR ARCHIVES: Serà Fine Silk Printed
Since our factories are closed and we cannot print new silk, we have tapped into our product archives and used some of our most popular prints that we already had for these new products. So not only this felt like the best choice not to waste any fabric stock in this period and use it for a common purpose, but you may be able to match with your favorite tie, pocket square, or scarf!
When life begins to return to normal, it may be required that we wear masks. But we can make wearing them less of a drag by being responsible, yet still classy and stylish. Now more than ever, don't forget that face masks make a statement!
WASHABLE & REUSABLE
I took great care in designing a washable mask that can be used repeatedly and will not end up as trash but is still effective. You can wash them with a soft detergent and max 40° water.
We created two models of masks: a three-layer silk mask model with a more limited duration and a silk cover mask with an interchangeable filter.
Above: on the left the folded model with spun-bonded non-woven 100% polypropylene, on the right the model with a pocket for interchangeable filters
The three-layer model:
I created a three-layer model for the best possible protection and safety for a nonmedical mask: the external layer is made of 100% silk, the middle layer is a filter made of spun-bonded non-woven 100% polypropylene and the inner layer is made of 100% jersey cotton for a soft feel against the face.
The face mask with filter pocket:
This mask can be opened to replace the Spunbonded non-woven 100% Polypropylene filter inside, and with every piece 5 filters are included.
The masks are not intended to replace medical grade equipment but can offer protection by covering nose and mouth from droplets, dust, and other airborne particles.
So, of course, please continue to practice social distancing and washing your hands (also before and after handling your mask): it's still the best way to keep yourself and your beloved ones as safe as possible!
Please remember to maintain social distancing and consistent handwashing. Stay safe!
Best,
Francesca
It's very easy, you need one pocket square and an egg for everyone present at the table. Fold your pocket square and then wrap it around the egg to create bunny ears. Using string or a rubber band tie ears into place and ta-daaa: it's ready. See the picture below for reference. [You can even boil the egg before and wait for it to become cold so you can eat it.]
Orange and Blue:
Yellow and green:
Add some color to your look it will add some good vibes to your mood! <3
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( @edoardopianezze wearing our Brown with Dots Grenadine Silk Tie and our Capri pocket square )
( Top: @niccolozaffarano wearing our Brown Polka Dot Zig Zag V Point Knitted Tie )
Yes, you can adjust the suspenders by the metal adjustable piece on the band. The adjustable straps allow the suspenders to fit any height and body type for the perfect customized fit.
Yes, our suspenders are made entirely of silk, including on the elastic backing to ensure comfort. These small details show our commitment to producing the highest quality products. Serà Fine Silk is made in Italy just for you.
Yes, most of our suspenders are double use, which means that you can either use if you have buttons or you can clip them onto your trousers. If you like the look of the buttons, you can ask your tailor to add buttons to the inside of your trousers. Whatever you choose will look exceptional, so it all depends on your personal taste.
You might like...
Burgundy Elastic Suspenders Blue Elastic Suspenders Green Elastic Suspenders
The width really depends on your taste; of course, it can also depend on your body type. Typically, for the best fit, a thicker diameter can provide more comfort for a larger frame and a thinner width for a smaller frame.
These two should contrast in color and print. Go with a solid colored tie and pair it with patterned suspenders. Adding a bold pattern to your look will show off your personal style and personality.
Yes, if your suspenders leather trim is black, make sure your shoes are as well. The same rule applies for brown leather trim. However, for example, I would not recommend matching bolder colors. If wearing suspenders with red leather trim, go with black shoes.
You might like...
There is no rule for what width you should wear; it all depends on your personal preference/personality. Depending on how formal your workplace and meetings are you can go with our classic 3.5 cm width band.
This depends on how formal your wedding will be and your own personal style.
If you plan to wear a tuxedo, it will look best paired with white or black suspenders but make sure to wear the same color bow tie and cummerbund; this will create a classy and formal look.
Black Satin Tuxedo Suspenders Black Grosgrain Bow Tie
We recommend our most popular colored suspenders; navy blue and light blue paired with a white button down shirt and black bow tie. Matching your suspenders with the color of your wedding theme can add a special touch to your look.
Stand out as the man of the hour by choosing patterned suspenders; being mindful that your suspenders and tie should contrast in color and print.
You might like...
Blue and Red Squares Suspenders Navy Blue with Flowers Suspenders Blue Paisley Suspenders
Do you want something more personal or match the color theme of your wedding? Looking for something for you and your bestman? Drop us an email at info@serafinesilk.com we also do special orders!
First, you want to respect the people hosting; keep in mind what the dress code of the wedding is.
A simple trick to looking your best at weddings is matching your suspenders with the color scheme of the wedding.
Be bold and add a twist to your attire by choosing patterned suspenders and a colored tie; make sure the pieces contrast in color and print.
Dad’s of the bride wearing prints and bold colors will add a special touch and memorable moment when you take off your blazer for the last dance with your daughter.
Can't find what you were looking for? Looking for some special color to match your date? Do have doubts or need advices? Drop us an email at info@serafinesilk.com we also do special orders!
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Suspenders have been around since the 18th century, originating in France. The first version of suspenders were strips of ribbon attached to the buttonhole of trousers.
Suspenders were the only way to hold up a man’s trousers because belts were typically used for military uniforms only. It was also frowned upon to be seen out in public with your suspenders showing.
Suspenders are long strips of fabric worn over your shoulders to adequately hold up your trousers.
Also, suspenders are a more comfortable and trendy alternative to suffocating your hips with a tight belt. Suspenders allow you to go through the day with ease without having to keep adjusting your trousers. Add some elegance and style to your wardrobe with our suspenders.
We handcraft each suspender with love and care. Our suspenders are designed and packaged in Como, Italy, ensuring only the highest quality.
This is why we chose only to use family-run factories to print and produce our products. Our suspenders are made entirely of silk, including the elastic backing.
Our attention to every detail shows our commitment to producing the highest quality products. Below are pictures of our step-by-step procedure for constructing our suspenders.
Watch the video below and discover the entire production process of our suspenders!
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The event of the season for brands to showcase their newest styles, buyers to scout the coming trends, and influencers to strut their favorite labels. From every corner of the world, the distinguished designers, entrepreneurs, bloggers, and enthusiasts gather in one place for the most important week in men's fashion.
While in Florence, no one can help but indulge themselves in the fashion-filled events, networking, and sightseeing in this beautiful city.
There is something so special that takes place every six months at Pitti Immagine Uomo. This seasons theme, The Pitti Special Click, was inspired by the energy that circulates throughout this week and that suddenly finds a direction.
Agostino Poletto, the general manager of Pitti Immagine says, “At Pitti Uomo the things to do and to see, the news and the collections on display, the events and special guests will be many more than in any other edition. All just a click away: words and images to find, collect and process with the touch of a button.”
At Pitti 96, Sera’ Fine Silk showcased our Spring Summer 2020 collections at our booth located in Padiglione Centrale. As always, capturing the essence of the beautiful country of Italy is our motivation behind each and every Sera’ Fine silk product.
Year after year we continue to fall more in love with Pitti. From meeting new clients and rekindling with old, Pitti has had a huge impact on the company we have grown to be and continue to grow into.
(Right Picture: @wei-koh the founder of The Rake)
This year at the Plaza Uomo International celebration, we were pleasantly surprised to see on display the cover of the Plaza Magazine with Giorgio Giangiulio wearing both our tie and pocket square!
In addition, on the first night of this week’s festivities, an important dinner was held by Omega and The Rake for some of the most well-known names in menswear. We were so fortunate to be one of the sponsors for this awesome event!
Nothing inspires us more than when we see many of our Sera Pitti Squad, sporting their favorite Sera Fine Silk accessories. Our photographer, Andrea Natali, captured some of the best street style looks flaunted during Pitti Uomo 96.
We look forward to showing you our FW19 collection at Pitti Immagine Uomo 97!
This is totally right but nowadays, many people don't just follow the rule!
Dapper guys always take too much time to find something that perfectly fit on them. For this guys “Simple but special”, or “Eye – catching but formal” are the keys to dress well and feel satisfied!
No suit is complete without a great tie! This is the reason why we are going to introduce the Grenadine Silk Tie.
Originally produced in Italy an worn as a black silk lace in France during the eighteenth century, grenadine is a weave characterised by its light, open, gauze – like feel and it’s produced on jacquard looms.
"For lapel, I wanna peaked one and side bent & double-breasted could be better."
The place that produces an exclusive grenadine is Como, Italy.
Quality and refinement are the hallmarks of grenadine, particularly appreciated from every estimators.
Soft and elegant, our grenadine silk ties are unlinen, hand rolled edges and 100% silk Made in Como.
Usually, ties made from grenadine silk are solid in colors that make them versatile.
Grenadine ties are absolutely the most versatile!
It’s a perfect choice, you can wear them with other patterns and colors, with both formal and casual jackets, from a navy, charcoal, or chalk stripe suit to a casual combo like jeans paired with an odd jacket. With everything!
A good option for Dapper guys who like playing with their outfits and with this exclusive tie.
Grenadine ties are in fact loved by many gents.
James Bond, 007First wore in 1962’s by Sean Connery in his role as 007, also in Dr. No and From Russia With Love he used the grenadine tie as a accessory in most Bond movies.
James Bond, 007
Have you ever heard the phrase: 'The better you dress, the worse you can behave'?
It's a famous quote by Harvey Spector in Suits (Famous American series).
He is a lawyer with a very capable and witty character. He always wears a suit matched with a grenadine tie.
Harvey Spector, Suits
You can never go wrong with a grenadine tie, it makes your look very elegant, classy and appealing!
Stay tuned and don’t miss new granadine ties colors!
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