SILKY TALK

HOW IT STARTED The original company logo takes inspiration from a golden frame of an antique mirror, which was later refurbished to become the first exhibitor at the launching event of Serà Fine Silk. The mirror was removed from the frame and Francesca’s mother sewed a piece of shirt cloth inside it. With three pockets, the frame held pocket squares, our first creation.    This launch idea was so symbolic that later became the official logo. The colours come from the gold of the frame and the blue of the boxes used for our products. Even in our temporary shop, we...

  On 10 January 2023, we headed towards Florence to participate in the iconic and unmissable Pitti Uomo event at the Fortezza da Basso, where we exhibited our collections for four days. Pitti Uomo is a fashion fair dedicated to all types of menswear, from formal to casual. The theme of this edition was PITTI WAY: "The Pitti Immagine fairs will be a compass for defining new directions [...] to consider choices and then start again" says Agostino Poletto, the fair's general manager.                                   ...

Holiday season is in full swing and you know what that means: time to wrapping up your gift shopping...literally! Here’s our gift guides to make sure you get just the right thing for everyone on your list this year. Gifts for Him   Luxury Loungewear It wouldn’t be the holiday season without cozying up in your favorite loungewear. Make sure he has everything he needs for a much needed break with our collection of nightwear. Choose from classic cotton robes or our high end pajamas in a variety of colors and patterns.   Silk and Leather Slippers Everyone needs a good...

This season for the first time, we showed our collections at the Salon de la Lingerie in Paris, France from June 18 to 20. Salon de la Lingerie is the leading international industry event for intimate apparel and swimwear.   This was part of our worldwide tour that will bring us across the world. In fact, Paris and Florence are just two of the fairs we will do this season. We are also looking forward to Tokyo and Chicago. It was exciting to make new connections, meet new clients, and present our collection of the handmade in Italy silk accessories...

From June 14-17, we showed our collections at the iconic Pitti Firenze 2022 Fortezza da Basso. Pitti Uomo is the famous fair dedicated to all types of menswear, from formal to casual. This season, Pitti Uomo’s theme was Pitti Island: light colors and tropical inspiration were perfect for the next spring/summer look for menswear.        Serà Fine Silk showed collections in the Fantastic Classic section in the Center Pavillion lower level at booth R/25.          As always, our main inspiration is Italy and the beauty of it and we reflected this on our booth that...