1. Dallas Men's Show - July 29-31

There's a first time for everything!

For the very first time, Serà Fine Silk has traveled to Dallas, Texas for the Dallas Men's Show, a men's apparel and accessories trade show that brings brands and buyers from across the world into one shared space. The exhibition took place from July 29 - 31 at the Dallas Market Center, an expansive venue that hosts hundreds of brands at a time, throughout the year for a variety of different trade shows. 

serà fine silk dallas mens show francesca serafinsera fine silk dallas mens show inspr italia
Serà Fine Silk neckties Dallas Mens ShowSerà Fine Silk pocket squares Dallas Mens Show


Spreading the Serà Love

We feel so extremely lucky to be able to travel around the world and share Serà Fine Silk with new places and faces. This particular experience in Dallas was extra inspiring as we have never displayed our brand to this region before. We loved meeting new buyers, brands, and individuals who were interested in our story and our passion for luxury products. 

serà fine silk pocket squares neckties dallas mens showswimwear serà fine silk dallas mens show

From Classics to Unreleased Sneak Peaks

At the Dallas Men's Show, we displayed everything from our well-established collections to our unreleased new items. Of course, we showed our plethora of pocket squares, printed and knitted ties, bow tie styles, swimsuits, suspenders, scarves, and more. Our display also featured our Etna Bianco and Milano pocket square collections, two new sets of pocket squares that will be fully available in Spring 2024. (ps: to read more about these collections, check out our Pitti 104 blog post for a little more information!)

Finally, it was with great pleasure that we took part to the Fashion Show organized by Dallas Market center, featuring beautiful examples of Made in Italy. 

Click and see our Cotton Pajama on the runway!

Serà Fine Silk at Dallas Fashion Show Runway


2. Chicago Collective - August 6-8

Third time's a charm!

From August 6-8, we made a return to the beautiful city of Chicago, Illinois for the Chicago Collective Men's Edition - a premier trade show for global menswear brands to introduce their products to new markets. After two successful experiences at this exhibition, we knew that we had to come back this summer! The Chicago Collective is always an amazing opportunity for us to spread the Serà Fine love and share our silky assortment with even more dapper gents. 

Meet Us At the Merchandise Mart

As always, the show took place at the Merchandise Mart in the heart of Downtown Chicago. Is it always wonderful to see such a wide range of global brands and clients coming together in one place to talk everything fashion. There's nothing better than connecting with others in the industry while discussing new projects, inspirations, and style. The lively spirit of the city was bouncing off the walls of the Merchandise Mart! 

Francesca Serafin at Chicago CollectiveChicago Collective


Serà On Display

We knew that we wanted to bring our A-game to this event, in order to show the world what Serà Fine Silk is all about: top quality, amazing style, and lovely luxury. We designed a comprehensive setup to display all of our product categories in a way that makes selecting and buying products even more fun. Check out the photos below to see the Serà Fine display: 

Serà Fine Silk at Chicago CollectiveSerà Fine Silk at Chicago Collective
Serà Fine Silk at Chicago CollectiveSerà Fine Silk at Chicago Collective

Silky Styles in Chi-Town 

Some of the most exciting aspects of every trade show are the styles presented and worn throughout the week. This time around, Chicago's fan-favorite products were our printed and knitted tie, and of course our signature colourful pocket square. We were also proud to be interviewed by Guerre, photographer and founder of No Chaser Magazine, on behalf of Chicago Collective and talk about silk and about what Made in Italy means for us.

Serà Fine Silk Francesca Serafin and Guerre at Chicago Collective


Catch you later, Chicago! 

It's always a pleasure to spend some time in the Windy City. We loved meeting even more wonderful people this week and being able to show our products to current and potential clients. Thank you to the Chicago Collective and all the lovely attendees that we were able to connect with! See you in February, Chicago!  


3. Hamptons, Trunk Show - August 11

In the beautiful setting of the Hamptons we took part to an exclusive trunk show to celebrate manwear and elegance.

We took this chance to show our collections, with a particular focus on the WEDDING SELECTION: bow ties, suspenders, ties and many more accessories were the protagonists.



...And now? Now we head back to Italy, to get ready for the launch of the new collections for Fall: stay tuned!




11 agosto 2023 — Elisa Marazzi
Tag: Events

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