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Home › SILKY TALK › PITTI 97: Show Your Flag
PITTI 97: Show Your Flag

PITTI 97: Show Your Flag

January 19, 2020

 

There is something special about how a simple piece of fabric can have the power to tell a message and create a connection between people. That’s why the theme for the 97th edition of Pitti was “Show your flag”: flags, just like clothes, are a symbol of cultural heritage, belonging, feelings. In a word, identity. Like in a summit of nations, each with its own flag, for four days Pitti hosted a multitude of brands, each with their own personality and stories to tell.
 
Pitti Uomo - Serà Fine Silk
pitti uomo - sera fine silkpitti uomo - sera fine silk
Of course, we would never miss an edition of Pitti, and once again we were in beautiful Florence from the 7th to the 10th of January to showcase our Winter 2020 collections at our booth in Padiglione Centrale. As always, remaining loyal to our roots, we were inspired by the beauty of Italy and its territory and with our new silk products we narrated a voyage through our country, with its colours and flavours.
 
all products - handmade in Italy | Serà Fine Silkall products - handmade in italy | Sera fine silk
 
At our booth in Fortezza da Basso we presented our new silk accessories for Winter 2020, including new silk scarves, ties, suspenders and bowties.
 
Italian Silk Suspenders - Handmade in Italy | Serà Fine SilkItalian Silk Pocket Squares - Handmade in Italy | Serà Fine Silk
Italian Silk Suspenders - Handmade in Italy | Sera Fine SilkGrenadine Ties - Handmade in Italy | Sera Fine Silk
 
We also created two new pocket squares collection: the first, called"Italian Holiday", is inspired by six of the most beautiful and famous Italian cities, that are part of our identity and are a symbol of our country and history all over the world. 
We also made a new addition to our wines collection as we chose to inspire a new collection to the rare Recioto, a gold-coloured sweet wine from Veneto.
 
Italian Silk Pocket Squares - Handmade in Italy | Serà Fine Silk
 
Italian Silk Pocket Squares - Handmade in Italy | Serà Fine Silk
 
As we expected, Pitti 97 did not disappoint us: we met new customers and caught up with the old ones.
 
pitti uomo - sera fine silkpitti uomo - sera fine silk
pitti uomo - sera fine silkVenezia Silk Pocket Square | Sera Fine Silk
pitti uomo - sera fine silkTosca Green Silk Pocket Square - Sera fine silk

Our photographer, Andrea Natali, captured some of the best street style looks from Pitti people' street styles and of course nothing could make us prouder than seeing our #serapittisquad of cool modern gentlemen wearing Serà Fine Silk accessories.
 
Brown with Dots Grenadine Tie | Sera Fine SilkCapri Light Blue Silk Pocket Square | Sera Fine Silk
Brown with Dots Grenadine Tie | Sera Fine SilkCapri Light Blue Silk Pocket Square | Sera Fine Silk

( @edoardopianezze wearing our Brown with Dots Grenadine Silk Tie and our Capri pocket square )

 

pitti uomo - sera fine silk
Licorice Barolo Silk Pocket Square | Sera Fine Silk grenadine ties - handmade in italy | sera fine silk
Licorice Barolo Silk Pocket Square | Sera Fine Silk Licorice Barolo Silk Pocket Square | Sera Fine Silk
( Top left and bottom left: @theitaliancode wearing our Licorice Barolo pocket square. Right: with the white suit @carlos_domord wearing our Burgundy Grenadine Silk Tie)
 
Knitted Ties - Handmade in Italy | Sera Fine SilkKnitted Ties - Handmade in Italy | Sera Fine Silk 
Knitted Ties - Handmade in Italy | Sera Fine Silk
( Top: @mathiaslefevre wearing our Burgundy striped knitted tie  )
 
Barbiere di Siviglia Pink Silk Pocket Square | Sera Fine SilkBarbiere di Siviglia Pink Silk Pocket Square | Sera Fine Silk
  Black Grosgrain Pre-Tied Silk Butterfly Bow Tie | Serà Fine Silk Black Grosgrain Pre-Tied Silk Butterfly Bow Tie | Serà Fine Silk
( #alsoforher : on the top @kerenaldi wearing a preview from our Opera pocket square. On the bottom: our founder and creative director Francesca Serafin wearing our Black Grosgrain Butterfly Bow Tie )
 
Italian Silk Scarves - Handmade in Italy | Serà Fine SilkItalian Silk Scarves - Handmade in Italy | Serà Fine Silk
( @andrea_pato wearing our Grecale Green Silk & Wool scarf ) 
 
Clove Ripasso Silk Pocket Square | Serà Fine SilkClove Ripasso Silk Pocket Square | Serà Fine Silk
Clove Ripasso Silk Pocket Square | Serà Fine Silk
(Top: @edoardopianezze wearing our Clove Ripasso pocket square )
  
Italian Silk Scarves - Handmade in Italy | Serà Fine SilkItalian Silk Scarves - Handmade in Italy | Serà Fine Silk
( Top: @sartorialee wearing our new Burgundy Paisley Scarf )
 
  
pitti uomo - sera fine silk
pitti uomo sera fine silkpitti uomo sera fine silkpitti uomo sera fine silk
pitti uomo sera fine silk
 
  
Licorice Barolo Blue Silk Pocket Square | Sera Fine SilkNavy Blue with Round Pattern Silk Tie | Sera Fine Silk
Licorice Barolo Blue Silk Pocket Square | Sera Fine SilkNavy Blue with Round Pattern Silk Tie | Sera Fine Silk
( Top: our classic customer wearing our Licorice Barolo pocket square and our Navy Blue with Round Pattern Silk Tie )
 
  
Italian Silk Ties - Handmade in Italy | Serà Fine SilkItalian Silk Ties - Handmade in Italy | Serà Fine Silk 
Italian Silk Ties - Handmade in Italy | Serà Fine Silk
( Top: @carlos_domord wearing our Brown Garza Grossa Grenadine Silk Tie)
 
Green Pepper Barolo Green Silk Pocket Square | Serà Fine SilkGreen Pepper Barolo Green Silk Pocket Square | Serà Fine Silk
( Top: @fabioattanasio wearing our Green Pepper Barolo pocket square )
 
Red Paisley Patterned Silk TieRed Paisley Patterned Silk Tie
( Top: @justusf_hansen wearing our Red Paisley Tie)
 
Knitted Silk Ties | Sera Fine SilkKnitted Silk Ties | Sera Fine Silk
Knitted Silk Ties | Sera Fine Silk

( Top: @niccolozaffarano wearing our Brown Polka Dot Zig Zag V Point Knitted Tie )

Vanilla Chianti Cream Pocket SquareVanilla Chianti Cream Pocket Square
Vanilla Chianti Cream Pocket Square
( Top: @enricoprisco wearing our Vanilla Chianti pocket square )
 
Grenadine Silk Ties | Sera Fine SilkGrenadine Silk Ties | Sera Fine Silk
Grenadine Silk Ties | Sera Fine Silk
( Top: @attobenomis wearing our Burgundy Grenadine Silk Tie and our Wild Strawberry Barolo pocket square)
 
 
 pitti uomo - sera fine silk
  (Top, on the left: @theplayersmagazine wearing our Grecale Gold Wool & Silk scarf)
  
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
Pitti Uomo | Serà Fine Silk
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
 
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
Pitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine SilkPitti Uomo | Serà Fine Silk
  
We would like to thank all our customers, current and new, and all of our supporters, for doing business with us and for stopping by our booth to find out more about the creative process behind our made in Italy silk products.
  
Pitti Uomo | Serà Fine Silk
 
See you in July for the next Pitti experience, Florence!
 
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