Paris: Salon de la Lingerie
This season for the first time, we showed our collections at the Salon de la Lingerie in Paris, France from June 18 to 20. Salon de la Lingerie is the leading international industry event for intimate apparel and swimwear.
This was part of our worldwide tour that will bring us across the world. In fact, Paris and Florence are just two of the fairs we will do this season. We are also looking forward to Tokyo and Chicago. It was exciting to make new connections, meet new clients, and present our collection of the handmade in Italy silk accessories Serà Fine Silk has to offer.
In the classic Serà Fine Silk style, we wanted to show the beauty of Italy and the Italian lifestyle. With handmade ceramic vases, colorful flowers, and fresh lemons with a hint of basil, the booth was reminiscent of a relaxing "Estate Italiana" (Italian summer).
We brought our colorful summer and underwear collection: robes in cotton and silk, pajamas, underwear, and of course swimwear.
The bathing suits are the newest addition to our product line, inspired by Italian islands Procida and Ischia. With vintage postcards, shells, and our very own Serà Fine Silk towels, the clients were ready to dive into the water in these trunks. Our bathing costumes are made in Italy of 100% polyester. They are offered at a medium length, dry fit, and in a variety of colors.
Another important part of our booth was our silk and cotton pajamas. With long and short options, these are perfect for any inside or outside occasion.
We also have some exciting news from Paris. We participated in a fashion show with our new pajamas and bathing suits. Check out our Instagram to see!
Hope to see you in Paris again soon!