“Be well dressed, behave like a gentleman, and keep your shoes shined”- Joseph Abboud

 Pitti Uomo is not just a platform for Peacocks who want to be highlighted or captured by famous photographers.
It’s a huge fair for everyone who loves menswear fashion to share their experience and philosophy.
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It also could be one of the biggest trading houses for both brands and buyers.
Everyone joins Pitti Uomo with a different purpose but enjoys themselves on their own during Pitti. It’s true.
Sera Fine Silk had the opportunity to display our 19 F/W collections this year at Pitti.
We had a booth located perfectly in the Padiglione Centrale. Our goal is to give our customers a taste of the Italian experience. 
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 Our products range from vibrant pocket squares and neckties to suspenders. Our vast scarf collection is typically inspired by rich Italian wines, Italian islands, and flowers.
This year we were able to showcase our new velvet and cashmere scarf collection.
(Left Picture: @Francyserafin With @Kiernwang & @ivannhong from Sartorial_Beijing) 
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(Left Picture: @Francyserafin With @Cento130 & @bashi229 from Centotrenta/ Right Picture: Aldo Invitti from @pratamastrale)
 We had a great time with our clients at Pitti many arrived at the event already wearing Sera Fine Silk scarves.
Others fell in love with our products after one touch.
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(Right Picture: @milanstylelive)
 Attendees of Pitti Uomo come from various countries which gave Serà Fine Silk the opportunity to share a bit of our insight with other creatives.
 These daunting men didn’t hesitate to enhance their look with our elegant products
 (@niccolozaffarano wearing our Burgundy Zig Zag V Point Knitted Tie)
(@mathiaslefevre wearing our Navy Blue with Paisley Pattern Wool Tie)
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(@carlos_domord, @giorgiogiangiulio and @francyserafin)
 (@carlos_domord wearing our Navy Blue with Gold Paisley Pattern Wool Tie)
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(@mathiaslefevre wearing our Dark Brown Striped Knitted Tie)
 (@mathiaslefevre, @francyserafin and @alistairguy)
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(@alistairguy wearing our Green Ponente Wool Scarf - FW19 collection)
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(@dennisvalle wearing our Oxblood Levante Wool Scarf -FW19 and Magnolia Chianti pocket square)
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(@samuelwines wearing our Oxblood Levante Wool Scarf -FW19 & Vanilla Chianti Pocket Square)
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 (wearing our Brown Tramontana Wool Scarf - FW19)
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(@maxsys from @huddersfieldtextile_official, @kseinkon from @ianriosofficial and @francyserafin from @serafinesilk)
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Our street style photographer, Andrea Natali, captured some of our best looks in Florence worn by popular influencers and our loyal dapper men.




01 febbraio 2019 — Andrea Severino

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